Working notes from the desk.
- Deal News14 Jul 2026
Wolf Competitions named Principal Partner and Front of Shirt Sponsor of Dagenham & Redbridge FC for 2026/27
A multi-property deal covering shirt, sweepstakes and a confirmed KSI activation, brokered end-to-end by Bentley Sports & Media.
- Sports Business02 Jun 2026
How to price a front-of-shirt deal without guessing
Comparable deals, category scarcity, media value, and activation upside — a working framework for rights holders and brands.
- Brand Strategy18 May 2026
Brand fit before property fit
Most brands buy the wrong sponsorship because they start with the property. Reverse the order and better decisions follow.
- Sponsorship08 Apr 2026
Category rights are a better business than title rights
Owning a category across a property compounds. Owning the title only compounds if you keep paying more each cycle.
- Deal News3 min
Wolf Competitions named Principal Partner and Front of Shirt Sponsor of Dagenham & Redbridge FC for 2026/27
A multi-property deal covering shirt, sweepstakes and a confirmed KSI activation, brokered end-to-end by Bentley Sports & Media.
14 Jul 2026 - Sports Business7 min
How to price a front-of-shirt deal without guessing
Comparable deals, category scarcity, media value, and activation upside — a working framework for rights holders and brands.
02 Jun 2026 - Brand Strategy6 min
Brand fit before property fit
Most brands buy the wrong sponsorship because they start with the property. Reverse the order and better decisions follow.
18 May 2026 - Sponsorship6 min
Category rights are a better business than title rights
Owning a category across a property compounds. Owning the title only compounds if you keep paying more each cycle.
08 Apr 2026