All insights
Deal News3 min14 Jul 2026
Wolf Competitions named Principal Partner and Front of Shirt Sponsor of Dagenham & Redbridge FC for 2026/27
A multi-property deal covering shirt, sweepstakes and a confirmed KSI activation, brokered end-to-end by Bentley Sports & Media.
Wolf Competitions has been confirmed as Principal Partner and Front of Shirt Sponsor of Dagenham & Redbridge FC for the 2026/27 season. The deal was brokered by Bentley Sports & Media on behalf of both parties.
As part of the agreement, Wolf Competitions becomes the Official Sweepstakes Partner of the club and will run a confirmed activation with KSI during the season.
The partnership was structured as a multi-year commercial platform rather than a single-season shirt deal, giving both sides a clear runway to build audience, retention and category value together.