We built the business so a brand and a rights holder can work with the same partner. That's how deals get done faster and last past renewal.
We start with the objective — audience, behaviour, budget, non-negotiables — then bring back a shortlist of properties and deal structures that actually match it. If the answer isn't a sponsorship, we say so.
We take defined categories to market on your behalf. You get a dedicated commercial team without hiring one; brands get a single point of contact for the whole category.
We run the partnership across the season — activation planning, creative coordination, measurement, and the renewal case — so the deal earns out and gets renewed on evidence, not vibes.
Connecting brands with the right rights holders and negotiating the deal.
We sit between the brand and the property. We shortlist opportunities against clear commercial and cultural criteria, run the outreach, structure the deal and negotiate the terms — from first conversation to signed contract.
Holding and commercialising exclusive category rights on behalf of properties.
We take exclusive commercial rights for defined categories on behalf of rights holders and take them to market. The property gets a dedicated commercial team without hiring one. Brands get a single point of contact for the whole category.
Building the ongoing partner relationship beyond the initial deal.
A signed contract is the start, not the outcome. We manage the day-to-day, plan activations across the season, coordinate creative and reporting, and make sure both sides get what they paid for.
Advising brands on how to show up credibly in sport and culture.
Before the deal, we help brands decide where to play. We build the sponsorship thesis, the category and property fit criteria, and the internal case that makes investment defensible with the CFO.
Objectives, budget, non-negotiables.
Rights holders and categories that fit.
Deal structure, valuation, terms.
Contract to launch, cleanly.
Activation, reporting, renewal case.