Sponsorship and commercial rights across boxing, football and creator sport — brokered by operators, not agents. UK-based, independent, expanding fast.
We work with brands on where to invest and with rights holders on what to sell. When both sides trust the same team, deals close faster and last longer.
Connecting brands with the right rights holders and negotiating the deal.
Holding and commercialising exclusive category rights on behalf of properties.
Building the ongoing partner relationship beyond the initial deal.
Advising brands on how to show up credibly in sport and culture.
Brokered end-to-end by Bentley Sports & Media: Principal Partner and Front of Shirt Sponsor for the 2026/27 season, plus Official Sweepstakes Partner status and a confirmed KSI activation.
Read the full case study
Connor built Bentley Sports & Media after operating inside the commercial teams of some of the fastest-growing properties in combat sport and creator-led football — the room where the biggest deals in the space actually get done.
He now takes that same operator lens to brands and rights holders directly: fewer clients, more ownership, every mandate run personally end-to-end.
"I only take mandates I'd stake my own name on. The roster is growing — the standard never moves."Connect on LinkedIn
A multi-property deal covering shirt, sweepstakes and a confirmed KSI activation, brokered end-to-end by Bentley Sports & Media.
Comparable deals, category scarcity, media value, and activation upside — a working framework for rights holders and brands.
Most brands buy the wrong sponsorship because they start with the property. Reverse the order and better decisions follow.
Tell us the objective. We'll come back with the properties, categories and deal structures that actually match it.
Talk to us as a brandWe take defined categories to market on your behalf and manage the partnerships once they're live.
Talk to us as a rights holder
